Before the idea of OACM, the conglomerate was an NGO initiated back in 2007 - 2008 under the name of GUWAA -  Global UnderWater Awareness Association, registered in Croatia (Mr Curavic’s country). The official launch of the GUWAA’s first global program in the SEE region was in Monaco, after many years of organised ocean, lakes and river cleanups. The GUWAA launched two projects: Speed Unit (Special Protection Ecology Environment Diving Unit) and the White Flag International. The first White Flag was an award for HSH Prince Albert ll of Monaco for his life work and achievement in the ocean conservation field. 

The White Flag was awarded by Mr Kristijan Curavic personally and in the later years became a White Flag tradition - awarding heads of states, presidents, prime ministers and members of royal families who physically contributed to the effort of preserving world waters. 

Since 2013, White Flag has developed into the world’s first sustainable ocean preservation, protection, cleaning and certification system.

In the period from 2014 to 2016, due to the growing interest by nations worldwide to protect, preserve and physically clean the ocean of plastic, Mr Kristijan Curavic, former President of Croatia (2000 - 2010) Stjepan Mesic, and former CEO of F1 Bernie Ecclestone, along with other world leaders, decided to initiate OACM (Ocean Alliance Conservation Member) conglomerate to unite nations ready to commit more seriously towards ocean preservation. The initiative was to be based on concrete measures and solutions with one main goal in mind - extraction of plastic from oceans. Continuous efforts were to be made towards cleaning and certification of national coastlines in order to preserve those areas.

Today, OACM works mostly with governments, global corporations and world organizations in a joint effort to create and expand CSMA (Certified SAFE Marine Areas) - to create a SAFE environment, cleaning out coastal areas for human and aquatic life. Today, OACM philosophy has become a necessity for many governments who are in the phase of integrating its system to ensure nations’ prosperity and economic growth through environmental protection and management while physically reducing the current amount of plastic in the ocean.