Touch Points
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The global Travel & Tourism sector grew at 3.9% to contribute a record $8.8 trillion and 319 million jobs to the world economy in 2018. For the eighth consecutive year, this was above the growth rate of the world GDP. Its 2017 assessment found that travel and tourism accounted for 10.1% of global GDP, which includes direct spending on accommodation, food, entertainment, and transport, as well as investments by travel and tourism companies, and the spending of workers in the industry.
This industry’s constant growth represents a greater global plastic print and negative impact on the environment and, specifically, the ocean, as during the tourist season more plastic ends up below the surface and washed up on the shores - up to 40% during the peak season.
OACM has initiated a specialised SOTD Sustainable Ocean Tourism Department within the OACM group that has focused its efforts on providing the global tourism industry with financially sustainable concrete measures for dealing with this problem and physically reducing its plastic print. The SOS CP (Sustainable Ocean Solutions Conservancy Program) provides concrete measures to reduce the future plastic print and deals with the current plastic content laying on the seabed, washed ashore and drifting in the ocean currents. The measures and solutions are being globally integrated in governmental institutions in close collaboration with the corporate sector and supported by world organizations.
The measures and sustainable solutions are based on physical extraction of marine debris and plastic, and on educational and promotional aspects of OACM SOS CP and White Flag International’s local, national and global communication platforms and global campaigns which are oriented towards raising awareness only through concrete actions.
Global tourism industry plays an essential role in ocean conservation and has a wide reach of global audiences, especially the corporate sector which can contribute to the cause and make a true difference. OACM SOS CP system has been designed and created in a way that it can be easily integrated in every aspect of the tourism industry - hotel chains, airline companies, tour operators, and other segments of the industry. Each of those has a specifically designed global program that when installed in all of the tourism industry sectors and aspects creates a green and sustainable system overall. The system shares policies and governance models aimed to effectively support the tourism sector at all levels: national, regional and local.
The OACM SOS CP - SOTD is an essential part of the global tourism industry development, protecting its very own natural resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.
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