The neglect of this service - providing the tourists and guests with clean plastic- and marine debris-free beaches - both by the corporate tourism and government sector, while addressing and improving other more luxurious essentials, has up to now been one of the worst ethical and moral breaches in the tourism industry. For the past two decades, the hotel industry has focused on many luxurious services which have proven to be quite profitable for the hotel sector.

During its 10 years of development in this sector, OACM has managed to bring the most fundamental service of safe beaches back into the tourism industry in a form of financially sustainable system: White flag CSMA. When integrated, the CSMA provides this neglected service and makes the hotel surroundings and marine areas more competitive on the tourism market, boosting the brand image and providing long-term economic growth and effective resource management. In the new modern era of environmental development and the immediate threat of plastic pollution, it is the tourism industry's moral, ethical, social, and cultural obligation to provide this service - and it is expected to be one of the fastest growing services on the global market.

In the long run, the CSMA coastal certification will, as a result of cooperation between the government and the tourism corporate sector, support national strategies in achieving better global positioning and competitiveness, all thanks to global promotion and exposure. The development of CSMA fundamental services in many nations has become a project of national interest, as well as investing into future development of the national tourism industry and protection of the natural resources and their management.