Brand placement and recognition
The corporate need for the brand recognition and marketing of their products is a crucial part of the OACM strategy - endorsing such needs and requests in order to create a sustainability model of collaboration between the OACM and corporate members to achieve economic benefit through environmental preservation.
The brand placement and marketing methods by OACM have their own set of regulations and directives which are described by terms product credibility and the product effect - which refer to the connection between the product and the Ocean Guardian Program.
To have an environmental credibility on the market, the product must have the Ocean Guardian Concept as a base for its local, national or global campaigns and placements. This refers to the Company strategy and integration of SOS CP in its corporate CSR which supports concrete CSMA expansion of Safe Marine Areas - physical reduction of plastic in the oceans, lakes and rivers. This method eliminates any doubts of greenwashing practice, malpractice, or diminishing image and credibility of the launched campaign or product marking and exposure. The malpractice and deception of corporations worldwide - using the terms “environment” or “environmentally friendly products” - has been a common practice for the past decade.
OACM global strategy and policy wish to set and restore the credibility and core of marketing and promotion strategies, and to bring an end to malpractice and misuse of the environment in product placement marketing.
CCMS “Creative Communication Marketing Strategist) Department within the OACM conglomerate specialises in brand, product or campaign communication strategy, and offers to its corporate and government members full support, creativity and guidance in any form of chosen communication for its product, initiative or project. CCMS Department methods and outside of the box approach have already created unique promotion campaigns for some of the largest companies in the tourism industry, providing them with a big head start on the market. The creative solutions will provide its benefactors long-term cost-effective marketing and exposure benefits, and a significant role in Ocean Heritage ACT - in saving the ocean and world’s natural resources.