Touch Points
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Promotion of national tourism industry, natural resources, or any other vital exposure or significant aspect that contributes to the national interest or economic growth is OACM’s primary responsibility and concern.
During the CSMA certification procedure, in close collaboration with national government institutions, OACM creates a promotion and exposure priority protocol which includes the GEPN system. This is the most important part for the OACM members who have made a green investment in CSMA and are expecting to reach global visibility to grow the national tourism industry or position themselves globally as an environmental nation or brand.
During the OACM SOS CP integration, OACM custom makes the long-term cost-effective communication and marketing strategy for its members and for all strategically important fairs and summits. OACM believes that the global governance in the promotion of individual destinations must be custom created and designed to support already known natural and cultural national values. Even more, when the environmental factor is added to this equation, the global value and exposure achieves better results and a more focused promotional value.
The strategy for the global exposure is conducted by the SOTD department which is oriented towards the global tourism industry and global policy making, in order to develop environmentally and financially sustainable solutions that will allow us to financially profit while maintaining the oceans and the environment intact. The OACM solution and marketing strategy has from the beginning been focused towards this field, using this to ensure the planet's sustainability and healthy oceans.
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