Both benefactors are provided with cost-effective long-term global promotion and exposure opportunity, which cuts down on the governmental costs for the same period. The government provides the corporate sector with an opportunity to promote its brand/product in strategic GEPN monitor locations such as the airports, public places, and governmental institution areas. The corporate sector - by creating and expanding the new CSMA locations - supports the nation in achieving better global tourism positioning and competitiveness.

SOTD Department works to provide knowledge and strategic guidance to support tourism destinations, help the sector at large to become more competitive, and improve destination management through efficient policies and governance of CSMA areas.