OACM has put a great deal of focus on the tourism industry, one of the fastest growing industries that is leaving a huge plastic print at the bottom of the oceans. The tourism industry also deals directly with the clientele that is in direct contact with the ocean since tourism is mostly based on ocean oriented activities. Up until now, all of the focus in the tourism industry has been directed towards luxury and comfort, but in the following decade this focus will change drastically and it will be oriented towards environmental protection and providing the tourism industry and tourists with SAFE Whiteflag Beach zones in order to ensure people’s security and comfort. The main focus of big hotel chains will be on environmental and ecological protection programs in their marine areas. In addition to the big hotel chains, other segments of the industry will be integrated into OACM projects as well: tour operators, airline companies, and local travel agencies.